Ready to define and dominate your niche? Here's how I help B2B service providers command the authority position in their marketplace

Two Ways to Transform Your Business From Price-Competing Generalist to Market-Commanding Specialist

After 25 years of building niche businesses, I've learned that success requires two things: razor-sharp positioning and unshakeable authority in your chosen market.

Most service businesses have neither. They're trying to be everything to everyone while remaining invisible to the clients who would pay premium fees.

If you're ready to change that, here's how we can work together:

Option 1: Strategic Positioning Consulting

Define Your Market. Dominate Your Competition.

This is for you if:

• You're losing deals to competitors who charge more

• Your marketing feels like you're shouting into the void

• Prospects see you as interchangeable with other service providers

• You know you do great work but struggle to communicate your unique value

• You're ready to stop competing on price and start commanding premium fees

What We'll Accomplish Together:

Market Analysis & Niche Identification We'll analyse your current market position, identify profitable niches you can dominate and select the one with the highest potential for sustainable growth and premium pricing.

Competitive Differentiation Strategy I'll help you craft a positioning that makes competition irrelevant by defining exactly how you're different, better, and the obvious choice for your ideal clients.

Messaging Framework Development You'll get a complete messaging system that clearly communicates your unique value across all touchpoints - from your website to sales conversations.

Go-to-Market Blueprint We'll create a step-by-step plan for transitioning to your new position, including how to handle existing clients and attract new ones in your chosen niche.

Competitive Moat Construction I'll show you how to build barriers that prevent competitors from copying your success and protect your market position long-term.

Investment: £12,500

Timeline: 4-6 weeks intensive engagement

Option 2: Authority Brand Coaching

Become The Obvious Expert in Your Niche

This is for you if:

• You've identified your niche but struggle to establish credibility

• Prospects don't see you as the leading authority in your space

• You want to build a personal brand that attracts ideal clients automatically

• You're tired of having to prove your expertise in every sales conversation

• You want to become the go-to expert that competitors and clients reference

What We'll Build Together:

Authority Positioning Strategy We'll define your unique perspective, develop your signature methodology, and position you as the thought leader in your niche market.

Content Authority System You'll get a complete system for creating content that demonstrates expertise, builds trust, and attracts your ideal clients without being salesy or promotional.

Thought Leadership Development I'll help you identify and articulate the contrarian insights that set you apart from other experts in your field.

Personal Brand Architecture We'll build a cohesive brand that consistently reinforces your authority across all platforms and touchpoints.

Authority-Building Campaign You'll get a 90-day implementation plan for establishing yourself as the definitive expert in your niche, including specific tactics and metrics.

Ongoing Authority Maintenance Monthly coaching calls to refine your approach, overcome challenges, and accelerate your authority-building efforts.

Investment: £3,000/month

Timeline: 6-month minimum commitment

The Complete Transformation: Both Programs Combined

For serious founders ready to completely transform their market position:

When you combine strategic positioning with authority building, the results are exponential. You don't just find a profitable niche - you become synonymous with it.

Combined Investment: £25,000 Timeline: 6 months intensive

This includes everything from both programs plus:

• Fortnightly strategy calls throughout the engagement

• Priority access for urgent positioning questions

• Complete market domination playbook customised for your business

• 90-day post-program support to ensure successful implementation

Which Option Is Right for You?

Choose Strategic Positioning Consulting if:

• Your primary challenge is market clarity and differentiation

• You need a proven framework for identifying and capturing your niche

• You're confident in your ability to execute once you have the strategy

Choose Authority Brand Coaching if:

• You know your niche but need to establish credibility and thought leadership

• You want ongoing support and accountability for building your expert reputation

• You prefer a structured, month-by-month approach to transformation

Choose the Complete Transformation if:

• You're committed to becoming the undisputed leader in your chosen niche

• You want both the strategy and the ongoing support to implement it flawlessly

• You're ready to make a serious investment in your business's future

Ready to Stop Competing and Start Commanding?

I only work with 5 clients at a time to ensure each gets the attention their transformation deserves.

Next steps:

1. Book a Strategy Call - We'll discuss your current situation, goals, and determine which option best fits your needs

2. Receive Your Custom Proposal - I'll outline exactly how we'll work together and what results you can expect

3. Begin Your Transformation - Start building the business you've always wanted

What My Clients Say:

"Over the months we worked together he was a positive, inspiring presence and brought clarity and focus to our efforts to create something new and exciting" - Phil (B2B Kitchen Supplies Brand)

"Ian’s conversion optimisation strategy expertise helped us re-focus away from just generating site visits to driving conversion and revenue. He is a true conversion guru who will help you understand your online customers better than you ever thought possible." - Owen (B2B Rental Business)

Still have questions? Email me directly at [email protected]. I respond to every enquiry within 24 hours.